^dxsign_jd

I’m a Los Angeles-based experience designer with a multidisciplinary background in UI/UX and automotive design. I hold a Master’s degree in Engineering Design Innovation from Northwestern University and a Bachelor of Science in Transportation Design from ArtCenter College of Design.

At General Motors’ Digital Experience Studio, I lead the creation of branded digital and physical in-vehicle experiences across mainstream, luxury, and performance brands. My work includes developing UX strategy, brand vision, and interface design for an upcoming concept vehicle—shaping how future drivers emotionally connect with technology. I also contribute to near-production projects, defining interface systems and prototyping interactions that bring brand identity to life.

Previously at ARCH Motorcycle, I worked directly with multi-disciplinary teams and the internal design team to develop visual concepts for future client experiences. This experience sharpened my ability to translate niche brand values into emotionally resonant design solutions across physical and digital touchpoints.

I bring a strong foundation in 2D/3D visual communication, research synthesis, and end-to-end UX design—from early wireframes to high-fidelity interfaces and interactive prototypes. My approach is deeply human-centered, grounded in qualitative insight and always aimed at delivering unique, memorable experiences.

Collaborative, fast-learning, and driven by purpose, I thrive in cross-functional environments and design with both vision and precision.


Jingdian Li | Elijah