Hongqi 家和/Harmony 2050
Concept Family Car
12–2020
Concept Family Car
12–2020
This project is to design
a concept family minivan for Chinese market, inspired by Chinese architecture and family structure.


Inspired by the traditional Chinese layout of a home architecture, such as yards, separation and moon-shape door, this design is to recreate that harmonious and inviting interior experience for a typical Chinese family of 6 in an automotive package.

Final design of exterior and interior look of the car, interior experience and environment features design solutions of digital interactive moon-shape separation, higher hierarchy of elderlies positioned in the back and fun activity space for parents and children in the main room.


Thank you for experiencing 家和/Harmony!
Hongqi 家和/Harmony 2050 by Elijah Jingdian Li